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BLOOM electronic music festival lights up Veterans Day weekend | Lifestyle

On Saturday, hundreds of electronic dance music fans and celebrated DJs from across the local and international music scene gathered to party beachside at the The Hermit Crab Beach Bar & Grill, which was transformed with a vibrant backdrop of Sakura flowers, Japanese style lanterns and neon party lights.

BLOOM featured a dance floor, general admission, VIP, and VVIP access areas, food trucks, and a Sakura garden.


BLOOM, an electronic dance music festival produced by MGH Productions and Alter X Ego Entertainment, was energized by the diverse selection of DJs at the helm.

“There’s so many things to be excited about. If I had to pick one, it would be showcasing all of the talent under one roof — military, local, and off-island. I’m most excited for that. Our DJs are doing a back-to-back set, which means it’s going to be a unique set that you won’t be able to hear anywhere else. They play both at the same time as opposed to two stages,” said Benjamin Schiff of Alter X Ego.

The view of the BLOOM electronic music festival from the rooftop deck.


BLOOM marked the first time that Hermit Crab Beach Bar & Grill held a large-scale event open to the public, Schiff said. Military service member and DJ L Boogie kicked off the night with fresh mixes, in honor of Veterans Day weekend. Schiff was also proud to share that a portion of the night’s bar sales will be donated to local veterans.

Local talent for the night included CRUX, 777, Lil Meish, Jay Edwards, Samurai, Lucy Skooma, Lezeah, AWXCORD, Jozy, Katana and Sunny G.

Tokyo DJs 2WASTED, FRANCO and ALFIE SERO were slated to headline but were unable to make the trip to Guam due to visa issues. The event organizers didn’t miss a beat and managed to secure another DJ from the international music scene to replace them.

“With the artists we picked, they had their B visas, but when they went to the airport, they had some-last minute updates that they needed to do. We’re very excited to get Enoch, our off-island talent, to replace them. He landed this morning,” Schiff said. The Korean DJ previously performed at It’s the Ship, a music festival that takes place on a cruise ship and is billed as Asia’s largest festival at sea.



BLOOM electronic music festival lights up Veterans Day weekend

BLOOM’s photo tent boasted a glittery gold background, draped with flowers. The electronic music festival took place Nov. 12, 2022, at The Hermit Crab Beach Bar & Grill.



BLOOM is one of the biggest events that MGH Productions has organized so far, said founder Maria Gabriella Hizon.

“We have international and a lot of local DJs coming in, so it’s like a mix and match of everyone under one roof, which is what I really love,” Hizon said.



BLOOM electronic music festival lights up Veterans Day weekend

The VIP access area at the BLOOM electronic music festival Nov. 12, 2022, at The Hermit Crab Beach Bar & Grill.



The venue was transformed for BLOOM, with select perks and access for general admission, VIP and VVIP ticket-holders.

The event boasted a main dance floor next to the stage, under a canopy adorned with lanterns and draped with white flowers that moved to the music and the breeze that came in from the beach.

A curated Sakura Garden, a canopy set up with a gold glitter background for photos, along with food trucks and vendor booths also dotted the beachside.

BLOOM attendees Kylena Blas and Cassandra Quitugua said that they first were introduced to electronic dance music culture earlier this year, through the Rave in Paradise festival which was held in June.



BLOOM electronic music festival lights up Veterans Day weekend

BLOOM attendees Kylena Blas and Cassandra Quitugua pose for a photo at the electronic dance music festival on Nov. 12, 2022, at The Hermit Crab Beach Bar & Grill.



They came to BLOOM for the music and were looking forward to watching local DJ Lil Meish’s set.

“It’s been a fun experience,” Blas said.


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