Inclusion at the Festival of Innovation

Join us at blooloop’s Festival of Innovation on Wednesday 7th December at 2 pm GMT, to find out about the latest innovations that are shaping inclusivity for visitor experiences.

We will be talking about SEE MONSTER and how to make an accessible art installation from a decommissioned North Sea oil rig!


Dr Amit Patel
Dr Amit Patel

Dr Amit Patel is a best-selling author, diversity, equity and inclusion consultant, motivational speaker, and disability rights campaigner, sitting on the Board of Trustees for two national charities. Patel has registered severely sight impaired (blind) since 2013.

Patel provides bespoke DEI training and advice across all sectors, helping businesses and brands to become more inclusive and accessible to all. He is also a broadcaster, presenter and media personality, appearing on various online and print media around the world.

Fully committed to achieving greater representation of disabled people across all areas of life, Patel strives to challenge himself and challenge other people’s perceptions of disability every day.

You have to have the conversation right at the beginning. If you think about it too late you forget about the foundations of inclusivity and accessibility. Have that conversation right from the beginning and it’s weaved in to your design.

Dr Amit Patel – Accessibility Consultant

Patrick O'Mohaney NEWSUBSTANCE
Patrick O’Mahony

Patrick O’Mahony launched the NEWSUBSTANCE studio in 2004, leading the company’s creative and strategic development. With over twenty years of expertise realising large creative projects and installations, he works from concept to creative development, design through to execution, to guarantee the output and delivery are true to the original creative vision.

Patrick leads the creative team and ensures that the design concepts produced by his team are deliverable with no creative compromise. His work includes Spectra, a large-scale art installation at Coachella Valley Music and Arts Festival, as well as creative design and development for Expo 2020 Dubai‘s opening ceremony. Patrick is also one of the founding partners of SKYMAGIC, a rapidly growing and world-leading drone light show studio.

Ollie Howitt

Ollie Howitt joined the NEWUBSTANCE team in 2018 after studying Film, Photography, and Media. She works closely on ideation, conceptualisation, creative development, and live delivery of projects.

Howitt has worked on several standout projects including SEE MONSTER, the UK’s largest public art project in 2022, where Howitt crafted the creative narrative for the entire project and worked closely with the firm’s accessibility consultant to ensure the structure and experience were accessible in its integrity. Howitt also oversaw the art department for Riot Games’ League of Legends World Championship Finals 2021 Opening Ceremony and worked onsite for the UAE’s 47th and 49th National Day Ceremonies.

Paul Crick

Paul Crick, who has fifteen years of expertise in the creative sectors, is in charge of NEWSUBSTANCE’s global expansion, business development, and marketing. He cultivates critical relationships with customers and colleagues, recognising chances for furthering the studio’s global strategic growth. Ceremonies, special events, music, sports, and brand commissions are among the projects in the Arts and Entertainment industry.

Crick, a former media and entertainment lawyer, has worked with creative firms and artists, as well as TV, film, and media companies.

Innovation Awards

blooloop innovation lightbulb

The winners of the Inclusion innovation awards will be announced during this Festival of Innovation session.

The blooloop Innovation Awards 2022, presented with AREA15, showcase the incredible dynamism, imagination and creativity that drive the attractions business. Our judges are renowned thought leaders and industry experts, who have searched for the most innovative products and projects driving the future of the visitor experience.


The Innovation Awards will be announced throughout the Festival of Innovation. Attendees will be able to browse the entries themselves and take part in the Public Vote Award. In addition, some of our judges and industry leaders will be talking about exciting new trends, and operators will share what innovations they are looking for to help them drive forward visitor experiences.

Register for your FREE ticket now!

blooloop festival of innovation 2022

We have a limited number of free tickets for blooloop readers… Don’t miss out, register now!

This event is best accessed via Google Chrome to enable Live Captions.

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