How BottleRock put Napa Valley on the music

Since its 2013 debut, BottleRock Napa Valley has gone from a pipe dream to a Northern California cultural institution. 

Along the way, the three-day music, food and wine extravaganza has helped transform the cultural landscape of the serene Wine Country setting into a destination for hip art events and a place to see some of the biggest names in the music industry.  

“BottleRock has certainly been a successful endeavor in not only bringing much-needed life to our sleepy and aging fairgrounds property, but truly energizing our downtown scene,” Napa Mayor Scott Sedgley told The Chronicle. 

The North Bay’s first large-scale music festival plans to keep the momentum going as it celebrates its 10th anniversary this month, bringing in more than 75 acts for performances Friday-Sunday, May 26-28, at the Napa Valley Expo. Headliners include the Red Hot Chili Peppers, Post Malone, Lizzo, Duran Duran, Lil Nas X and the Smashing Pumpkins. 

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