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IHG Hotels & Resorts unveils festival first at Wilderness

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London, UK – Festival season continues to bring the heat following IHG Hotels & Resorts’ successful partnerships with some of this summer’s hottest music festivals, including The Governors Ball and Lollapalooza in the U.S., and most recently Wilderness in the U.K. IHG is making festival weekends unforgettable for IHG One Rewards members and festivalgoers alike, bringing exceptional care and unexpected memorable experiences.

At the recently wrapped Wilderness in the UK, IHG Hotels & Resorts was this year’s Boutique Camping Partner, creating spaces for campers to be cared for and have an elevated experience. Taking over the Boutique Camping Pamper Parlour, IHG brought Kimpton’s iconic ‘Forgot It, We’ve Got It’ to life with items curated for campers in need.

IHG Hotels & Resorts also created a festival first with its pop-up hotel – The IHG Hotel in the Wild – an unexpected, whimsical, and inviting space where Wilderness festivalgoers were welcomed to be themselves and be cared for by IHG. The IHG Hotel in the Wild was filled with all the things guests know and love about a hotel, from a hotel bed amongst the trees and a bathtub basking in florals, to a library under an oak tree and a piano lounge bar, there was truly something for everyone to enjoy.

Acts such as the legendary Kimmy Beatbox and award-winning pianist Nathan Britton delivered storming sets that brought the hotel alive and had festivalgoers queueing up to get into the IHG Hotels & Resorts area. A star-studded line up of guests visited the hotel including Marvel star Zawe Ashton, model new-mum Daisy Lowe and This Morning’s Josie Gibson and Lisa Snowdon amongst others.

At IHG Hotels & Resorts, we are exploring unexpected and meaningful ways we can show up and care for people and let them be themselves. The IHG Hotel in the Wild is a prime example of one of these new avenues and we are only getting started. Like travel, music brings people together and helps us create lasting connections with others and we are proud to have created a space at Wilderness for festivalgoers to form these meaningful relationships. Connor Smith, Vice President of Masterbrand Strategy and Awareness for IHG

IHG Hotels & Resorts will continue bringing people together throughout the year by creating new ways to redeem IHG One Rewards points for exclusive tickets and memorable moments through its experiences platform – IHG One Rewards Access – which allows members to use their points to get access to unforgettable events and experiences worldwide – everything from courtside tickets at sporting events to VIP concert passes and celebrity meet-and-greets.

Ahead of Wilderness, IHG One Rewards members were given the chance to bid on Wilderness packages, including Boutique Camping, weekend tickets and exclusive experiences such as private hot tubs, massages, chef’s table dining experiences as well as a once in a lifetime experience of a private lakeside acoustic set by mainstage artist Flyte.

IHG Hotels & Resorts’ music festival partnerships are a part of the brand’s growing roster of partners that help connect travellers and IHG One Rewards members to their favourite events in sports, entertainment and beyond through highly exclusive, VIP access offerings. These partnerships include:

  • Major League Soccer (‘MLS’) – official hotel and hotel loyalty program partner
  • European Professional Club Rugby (‘EPCR’) – official hotel partner of the Champions Cup and EPCR Challenge Cup
  • United States Tennis Association (‘USTA’) – official hotel and hotel loyalty program of the US Open Tennis Championships

To learn how to redeem points for exclusive experiences, please visit auctions.ihg.com, and to learn more about IHG One Rewards, visit IHGOneRewards.com.

About IHG®

IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.

With a family of 17 hotel brands and IHG Rewards, one of the world’s largest hotel loyalty programmes, IHG has over 6,000 open hotels in more than 100 countries, and a further 1,800 in the development pipeline.

  • Luxury & Lifestyle: Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants, Hotel Indigo
  • Premium: voco Hotels, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels
  • Essentials: Holiday Inn Hotels & Resorts, Holiday Inn Express, avid hotels
  • Suites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites

InterContinental Hotels Group PLC is the Group’s holding company and is incorporated and registered in England and Wales. Approximately 350,000 people work across IHG’s hotels and corporate offices globally.

Visit us online for more about our hotels and reservations and IHG Rewards. For our latest news, visit our Newsroom and follow us on LinkedIn, Facebook and Twitter.



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