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‘She is a canny businesswoman’: Adele plans to sell lingerie, jewellery and even key fobs

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dele is said to have set her sights on launching a lingerie line.

The singer’s company, Melted Stone, has filed an application to trademark the phrase “1, 2, Free” for goods, including “articles of underclothing”.

The 34-year-old star has applied for the permit in the US after receiving approval in the UK.

Apart from underwear, the Rolling in the Deep singer plans to sell items, such as jewellery, perfume, clothing, luggage, headgear, bags, backpacks, wallets, and even key fobs.

“This venture could see her selling a wide range of items – particularly in the lucrative American market, where she is huge,” a music industry source claimed.

Apart from underwear, the Rolling in the Deep singer plans to sell items such as jewellery, perfume, and clothing

/ Gareth Cattermole/Getty Images for Adele

The source continued telling The Sun: “It shows that, as well as being a great singer-songwriter, Adele is a canny businesswoman.”

The superstar is currently performing at Caesars Palace’s The Colosseum as part of her Weekends With Adele residency, which began in Las Vegas last month.

The gigs had been controversially postponed by the singer for almost a year because she wasn’t happy with the production.

The singer’s spokesperson has been approached for comment.


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