At the 2025 Coachella Valley Music and Arts Festival, beauty transcended the traditional, becoming an integral part of the festival’s immersive experience. From avant-garde nail art to interactive brand activations, attendees were treated to a sensory feast that celebrated self-expression and innovation.
3D Nail Art: A Festival Favorite
One of the standout beauty trends this year was the emergence of 3D nail art. Celebrities like Hailey Bieber showcased pink almond-shaped manicures with textured chrome swirls, while Ariana Greenblatt opted for a colorful mix-and-match design featuring silver chrome, aura art, and French tips. Kylie Jenner chose a subtler style with matte nude nails adorned with silver chrome stars. These intricate designs highlighted the creativity and individuality that define Coachella’s beauty scene. Glamour
Brand Activations Elevate the Beauty Experience
Several beauty brands seized the opportunity to engage festivalgoers through immersive activations:
- Pinterest’s Manifest Station: This activation allowed attendees to bring digital beauty trends to life. Fans could have their outfits embellished with accessories selected by celebrity stylists, inspired by Pinterest’s Coachella trends like “2014 core” and “Lana Del Rey core.” Additionally, attendees received glowy beauty looks from celebrity makeup artists, based on trend-inspired collaborative Boards on Pinterest. Event Marketer
- Method’s Inner Shower Lounge: As Coachella’s official body and haircare sponsor, Method offered a multisensory experience through its Inner Shower Lounge. Guests could relax inside the lounge, featuring product samples and the Inner Shower Portal, an immersive experience showcasing Method’s popular scents. A hair glam beauty station provided nine hairstyles based on Method scents, and an AI aura photo experience digitally transformed guests into colorful prints inspired by the brand’s fragrances. groovejones.com+1webhost.groovejones.com+1webhost.groovejones.com+1groovejones.com+1
These activations ran during both festival weekends, April 11–13 and April 18–20, at the Empire Polo Club in Indio, California.
Coachella 2025 demonstrated that beauty is not just an accessory but a central component of the festival experience, offering attendees a platform for creativity and self-expression.